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"Zlata Praha"


Viktor Oliva
15 3/4'' x 11 3/8''

Original chromo-lithograph from Les Maîtres de l'Affiche, Plate 176.

Nineteenth century advances in print technology, chromolithography and photomechanical reproduction, made printing cheaper and more efficient than ever before. In 1856, the web press was invented, which could print on both sides of a page and churn out 15,000 copies an hour. Newspapers gained new prominence, and national magazines like Lippincott’s, Atlantic Monthly, and Harper’s flourished. These periodicals developed strong female readerships in this age, with editor adding content such as fiction sections and advice columns to broaden their audience. The new woman- confident, fashionable and educated became the public face of these magazines. Zlata Praha (translated as Golden Prague) was a weekly magazine in Prague. With her immense hat and confident swagger, the woman in the image showcases a newfound cosmopolitanism.

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