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Lotion Fougère / Dolly


Circa 1921
8 1/4'' x 7 1/2''

Fougère is a perfume grouping for 'fern-like' scents, which tend towards sweet and bitter scents, with woody base-notes. This label was created for a lotion in this scent family, and employs a simplified design that still projects elegance. Embossed gold lettering and designs are laid on a rich green background. The balance between these two forces prevents either from overwhelming the image.

As in many other labels, custom typography is a major design element, both as a necessity (this is prior to the widespread use of standardized decorative typefaces) and luxury (custom type minimizes the risk of a competitor's imitation and sets a distinctive tone.) The word 'Lotion' and the name 'Dolly' are particularly well done, and a cardinal design rule (minimizing the number of different faces) is done no injury by the three distinct letterings.

The label is shipped as shown, in gilded framing and archival grey matting.



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