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Viridiflor / Giraud Fils


Circa 1918
9 5/8'' x 7 1/4''

For the 'Viridiflor' eau de cologne from Jean Giraud Fils. Fougère is a perfume grouping for 'fern-like' scents, which tend towards sweet and bitter scents, with woody base-notes. In this design, the traditional fougère imagery of leaves and meadows is redeployed in a leafy underwater world, the deep lapis background and gilded edgework suggesting a world both foreboding and glamorous. Viridiflor is the French equivalent of the Latin Viridiflora, a taxonomic designation for green flowered plants.

Jean Giraud Fils was established in 1853 and was acquired around the turn of the century by a consortium of essential oils producers in Grasse, the soap and perfume manufacturing center in France. The company continued production through the 1920s, though its later history is hazy. Many fragrance companies closed before the Second World War, and did not re-emerge in the depressed French economy after 1945. Very little literature survived.

The label is shipped as shown, in gilded framing and archival cream matting.



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